Software that pays for itself.
Advertising that pays you back.
I run paid acquisition on Facebook, Google and TikTok, and I review the software I actually use to do it. Honest lifetime-deal breakdowns, no affiliate enthusiasm for tools I wouldn't run myself.
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Pick the one that matches why you're here.
Lifetime software deals
Plain reviews of AppSumo and lifetime-deal software — what it does, who it suits, and when the free tool is genuinely good enough.
See the deals →Done-for-you ad management
Facebook, Google and TikTok campaigns built, run and reported on properly. Structure, creative testing, and spend that traces to revenue.
See services →AI tools & automation training
Practical training on the AI tooling that removes real hours from a marketing workflow — not prompt-engineering theatre.
Learn more →Recently reviewed lifetime deals
One-off payment instead of a monthly subscription. Worth it for some tools, a trap for others — each review says which.
Tym
Time tracking that stays out of the way, aimed at small teams who bill by the hour.
Read the review →Webhook Simulator
Test webhook payloads without wiring up a live endpoint first.
Read the review →Sceyt
Drop-in chat and messaging infrastructure for apps that need it built in.
Read the review →Targetpilot
Audience research and targeting research for paid social campaigns.
Read the review →Pandahr
Lightweight HR admin — leave, records and onboarding for small teams.
Read the review →1Price
Pricing and competitor monitoring for stores that change prices often.
Read the review →Some links are affiliate links. They never change what a tool costs you, and they never change the verdict.
Paid acquisition, run properly
Campaign structure, creative testing and reporting you can actually read — on the three platforms where most budgets live.
Facebook & Instagram Ads
Full-funnel Meta campaigns: audience structure, creative testing cadence, and retargeting that doesn't just chase people who already bought.
Facebook Ads →Google Ads
Search, Shopping and Performance Max — built around intent and negative keywords rather than letting the algorithm spend freely.
Google Ads →TikTok Ads
Creative-led campaigns for the platform where the ad has to earn attention in the first second or it doesn't exist.
TikTok Ads →Free ad account audit
Send me access and I'll tell you where the budget is leaking — structure, targeting overlap, creative fatigue and tracking gaps. No pitch attached; if the account is already in good shape I'll say so.
Request the auditGot a campaign that isn't working?
Tell me what you're running and what it's costing you. If I'm not the right fit I'll point you at someone who is.
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