How to Export GA4 to BigQuery for Free: Step-by-Step Architecture Without Sampling or Cost Spikes
Google Analytics 4 (GA4) promised modern event-driven tracking, but marketing teams quickly discover its painful operational compromises: severe UI data thresholding, aggressive exploration report sampling, and a strict 14-month historical data retention ceiling. In Universal Analytics, exporting raw hit-level data required a $150,000/year GA360 enterprise license. With GA4, Google unlocked a native, free direct pipeline … Read more