Facebook Ads Management

Direct Response Acquisition • Meta Ecosystem

Facebook & Instagram Ads Management

We build and manage scalable Meta acquisition systems powered by high-velocity creative testing, first-party server-side Conversions API (CAPI) attribution, and disciplined Advantage+ budget scaling.

$10M+ Direct Response Spend Managed
8.5+ Event Match Quality (CAPI)
Weekly Creative Testing Sprints
Zero Contract Lock-In
Architecture • Scaling

Consolidated Account Architecture & Advantage+

Modern Meta algorithms punish fragmented, 50-ad-set accounts with auction overlap. We engineer consolidated campaign architectures that give Andromeda AI room to optimize.

Simplified CBO/ABO: Consolidate ad sets to exit learning phase 3x faster
Advantage+ Shopping (ASC): Direct customer acquisition guardrails
Cost Caps: Margin preservation during volatile auction shifts
Advantage+ CBO Cost Caps Bid Multipliers
Core Setup

Consolidated Prospecting & Broad Targeting

Remove interest hyper-targeting in favor of broad demographic lookalikes, letting creative hooks segment buyer intent automatically.

Catalog Feed

Dynamic Product Ads (DPA) Feed Hygiene

Optimize Shopify/WooCommerce product catalog metadata, price overrides, and customized visual frames for high-CTR retargeting.

Budget Scaling

Cost Cap & Minimum ROAS Scaling Rules

Deploy automated scaling rules that pump spend into winning creative batches while capping downside when CPMs spike.

Retention LTV

LTV Retargeting & Customer Win-Back Sequences

Target past buyers with complementary cross-sells, replenishment reminders, and VIP bundles synced directly from Klaviyo.

Creative • Production

High-Velocity Direct-Response Creative Engine

Creative is the primary targeting lever in modern Meta advertising. We design, script, and iterate on direct-response visual assets that address buyer friction and unlock scale.

Weekly Creative Batches: 3-5 net-new angles tested every week
Multi-Format Velocity: Static bento cards, motion graphics & UGC
Scientific Kill Criteria: Cut losers fast before spending burns
Foreplay.co Motion App UGC Briefs Bento Statics
Objection Crushing

High-Converting Static Bento Cards

Clean, readable comparison grids and feature breakdowns that crush price, quality, and competitor doubts in a single glance.

Short-Form Video

Direct-Response UGC & Creator Directives

Engineered 3-second hook scripts, unboxing reveals, and problem-solution demos directed to authentic creator talent.

Iteration Framework

Hook Rate & Hold Rate Variant Testing

Take winning concepts and systematically test 5 distinct first-3-second visual hooks to 3x the lifespan of profitable creatives.

Competitor Intelligence

Competitor Ad Creative Reverse Engineering

Continuous monitoring of top rival creatives in Foreplay.co to identify trending angles, hook mechanics, and market gaps.

Tracking • CAPI

Server-Side Meta Conversions API (CAPI)

Without server-side tracking, Meta operates on blind data. We implement direct server-to-server Conversions API pipelines that ensure 8.5+ Event Match Quality and immunity from browser ad blockers.

8.5+ EMQ Guaranteed: Complete parameter hashing protocol
Safari ITP Bypass: 400-day cookie lifespan via first-party DNS
Event Deduplication: Zero double-counted transactions
Meta CAPI Cloudflare Workers sGTM SHA-256
Serverless Pipeline

Cloudflare Worker & sGTM Direct Integration

Stream purchase webhooks directly to Meta Graph API via lightning-fast edge workers with zero third-party platform markup.

Parameter Enrichment

Deterministic Parameter Hashing (fbp, fbc, email)

Enrich every server event with SHA-256 hashed emails, phone numbers, browser IP, and client user-agent strings for maximum match rates.

Offline Feeds

Offline Conversion Tracking & CRM Sync

Upload qualified sales stages and closed revenue back into Meta to train AI bidding models on actual profit, not cheap leads.

Clean Deduplication

Pixel & CAPI Redundant Deduplication

Configure identical event_id variables across browser and server payloads to guarantee accurate ROAS reporting without inflated counts.

Calculate Your Meta Economics

Use our free interactive tools to model required breakeven return on ad spend and audit your current pixel match quality:

Free Audit

Want Your Facebook Ad Account Reviewed?

We will audit your pixel health, creative testing structure, audience overlap, and wasted ad spend. Delivered in plain English with zero sales pressure.