Google Ads Management: Search, Shopping & PMax
Capture buyers at the exact millisecond of commercial purchase intent. We engineer high-discipline Search, Shopping, Performance Max, and YouTube campaigns focused exclusively on profitable conversion value.
High-Intent Alpha Search & Waste Elimination
Google’s broad match defaults drain ad budgets on irrelevant exploratory queries. We enforce strict keyword match hygiene and aggressive negative lists to direct budget toward real buyers.
Exact Commercial Keyword Clustering
Group keywords by tight buying stages rather than broad topics, ensuring ad headlines match search query intent identically.
Master Negative Keyword Library Implementation
Deploy over 250 verified negative keywords covering competitor logins, customer service, free downloads, and research queries.
Ad Relevance & Landing Page Alignment
Engineer responsive search ads and matching landing pages to raise Quality Scores to 8-10, dropping your effective cost-per-click by 25%.
Branded Search & Competitor Conquesting
Safeguard your branded search traffic from aggressive rivals while selectively conquesting competitors on alternative-comparison terms.
Performance Max & Shopping Feed Optimization
Performance Max can become an opaque black box that bids on existing brand traffic. We segment feeds, sanitize assets, and implement placement exclusions to protect net margins.
Custom Label Feed Tiering (High, Mid, Low Margin)
Segment your product catalog by actual contribution margin, ensuring the highest ROAS targets apply to lower-margin products.
Search Theme & Audience Signal Fortification
Provide PMax with first-party customer buyer lists and tightly curated search themes to accelerate machine learning efficiency.
Display & In-Game App Placement Exclusions
Audit and exclude wasteful mobile game and junk display network placements where accidental clicks drain daily budget.
Google Merchant Center Product Title SEO
Enrich product titles with search query modifiers, model numbers, sizes, and materials to win top Google Shopping impressions.
Offline Conversions & Enhanced Tracking
Lead forms often generate low-quality contacts. We connect your CRM directly to Google Ads via Offline Conversion Import (OCI) to train Smart Bidding on deals that actually close.
Enhanced Conversions for Web Integration
Safely hash customer identifiers on form submits to recover conversion signals lost to cross-device and cookieless browsing.
Offline Conversion Import (OCI) Automation
Automatically upload pipeline stage updates from HubSpot, Salesforce, or Airtable directly into Google Ads conversion actions.
CallRail Dynamic Number Insertion Setup
Track inbound phone calls back to the exact keyword, campaign, and ad group with automated whisper messages and call recordings.
GA4 to Google BigQuery Raw Data Streaming
Store complete unaggregated ad click and session telemetry in BigQuery for zero-cost perpetual customer cohort analysis.
Interactive Google Ads Calculators
Calculate your target cost per acquisition and check our master negative keyword protocols:
Want Your Google Ads Account Audited?
We will review your search query reports, negative keyword gaps, PMax asset hygiene, and Quality Score leaks with zero obligation.